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For Hongqi’s flagship Electric SUV, E-HS9 , we crafted a launch visual that transcends traditional car ads, embodying the brand’s dignified Eastern aesthetics. 30 cascading light beams symbolize the grandeur of Hongqi as a state vehicle, creating a solemn presence without depicting the car itself. Aligning with the “Eastern Aesthetics” theme, the campaign toured five prestigious Chinese art museums, starting at Beijing Red Brick Art Museum, where the architecture complements the E-HS9’s stately design.