XIANG YE JI

The Wild Whispers Meet the Plate

Client

Pivot Owned

Brand Design
Space Design

Time

Service

Ongoing

Category

Hospitality

About
As the hospitality arm of Purezen, Pivot's outdoor lifestyle brand, XIANG YE JI reimagines outdoor dining experience with mindful elegance. Nestled in bamboo groves and verdant hills, XIANG YE JI embodies "Honoring Nature, Seeking Truth in the Wild," where simplicity anchors the heart and authenticity defines the palate.

Chef Gavi Zhang, with over a decade in French and Cantonese mastery, employs reductive artistry: stripping away excess to reveal innate flavors. Broths set the foundation, ingredients the soul, and subtle seasonings the spark—adhering to the "one-flavor harmony" principle for balanced, unpretentious beauty.

Guided by nature's rhythms, menus evolve like seasonal journals, drawing from hyper-local foraged bounty and direct farmer partnerships. Ingredients—wild sorrel, chanterelles, mountain trout—arrive unadorned, their terroir essence preserved without compromise.

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